Its easy to start thinking in terms of tools and technologies, without stopping to consider
what a technical communicator needs to do for you and your readers. We believe that the
role is far broader than is widely understood, drawing as it does on a synthesis of skills
in business, technology, communication and user advocacy.
Our work is built on a solid foundation of experience and education, allowing us to understand
the full spectrum of issues and to ensure that our clients' business and technical communications
truly fulfil their needs. We are not constrained by how we normally do things but instead apply
our knowledge to your specific requirements.
What is technical communication?
Technical communication encompasses all the activities that go
into the creation of a wide range of publications. It is sometimes known as document design and
there is overlap with the wider field of information design. As the amount of information around
us proliferates and communication channels become ever more diverse, the communicator's role
becomes increasingly complex.
The key point about technical communication is that it is far more than
just generating documents. It embraces audience analysis, technical research,
document design, writing, illustration, validation, usability testing and feedback
processing.
What experience do we have?
Weve worked extensively in the documentation of large software projects for diverse
applications in varied sectors. Our experience spans electronics, defence, flight
simulation, banking, courier services, recruitment, order management and purchasing.
Weve written user guides, system management procedures, support manuals and
reference guides. More recently, weve diversified into other literature, from
brochures to application notes, from newsletters to press releases.
What tools do we use?
We use Adobe Creative Suite (including InDesign, Photoshop and Illustrator) for our journal publishing work.
We also have substantial experience in Adobe FrameMaker, a leading desktop publishing tool.
In response to our clients requirements, we often use Microsoft Word for authoring and then convert
completed documents to Portable Document Format (PDF) for publication.
What qualifications do we have?
Our commercial work is based on an understanding of the theories and principles that underpin best practice.
For many years, the sole qualification for technical communication in the UK was the Certificate in Technical
Authorship offered by the City and Guilds of London Institute. More recently, graduate and postgraduate
degrees have become available.
One of our founders, Marian Newell, was awarded the City and Guilds Certificate in 1987, followed by
Licentiateship of the City and Guilds of London Institute in 1996. In 2002, she obtained an MA in Technical
Authorship from Sheffield Hallam University. In addition, she has a Certificate in Marketing from the Chartered
Institute of Marketing and a Higher Certificate in Electronics from the Technician Education Council.